Building Voices that Shape the Future at CU UP’s School of Media Studies

We currently live in a time when every thought can shake society, which is why the Orange Economy is being pushed by the government as a new frontier of creativity. And with a vision to make the most use of it, the School of Media Studies at Chandigarh University, Uttar Pradesh, comes as a catapult to the future generation of media practitioners. The School provides aspiring journalists, storytellers, digital creators, animators, and researchers a combination of academic rigor and industry relevance with the help of AI-integrated learning and state-of-the-art infrastructure.

The advanced media studios, photo and video editing labs, Apple labs, and innovation-driven learning space provide them with opportunities to not only be induced to join the industry but to be a leader in the media industry in a responsible and creative manner with a strong sense of social purpose.

Academic Programs Designed for Real-World Impact

In a bid to develop talent with various levels of learning, the School of Media Studies offers two undergraduate degrees and one doctorate, all carefully designed to suit the changing requirements in the industry as well as enhance creativity and analytical skills.

B.A. (Hons.) - Journalism and Mass Communication

This program is designed for aspiring students who are interested & belive that the media can contribute to good change in society with great foundations in news writing, storytelling, digital media, public relations, and broadcast journalism. There is also an equal focus on communication, media ethics, and newsroom practices, which allow the learner to work with credibility in the future, so that the fourth pillar of democracy maintains the truth, accountability, and fairness.

B.Sc. – Animation, VFX & Gaming

This program has a mix of creative thinking and technical knowledge to captivate the minds of aspiring students interested in visual narratives and digital experiences. Students are exposed to practical experience of animation, visual effects, and gaming technologies in accordance with the fast-growing digital entertainment sector. The applicability of this sphere is also reinforced by the fact that the Government of India recently put up a heavy investment in the Animation, VFX, Gaming & Comics sectors, during the Union Budget 2026-2027 for the development of AVGC creator laboratories in 15,000 schools and 500 colleges. As the sector is expected to scale up with two million professionals by 2030, this course will put students at the center of the opportunities.

Ph.D. in Mass Communication

To all aspirants who want to achieve the highest ranks of academic and research, the Ph.D. in Mass Communication is tailored to perfection and has high-level research facilities, critical thinking, and academic leadership. The program helps scholars to examine the transforming role of media in society, besides providing fresh perspectives in the field.

Collectively, it indicates the School’s efforts to produce flexible, creative, and socially aware media professionals who are prepared to work in a fast-changing media environment.

Learning by Doing: Turning Passion into a Profession

Creative disciplines are taught well through exposure & is achieved through practice. Which is why the School of Media Studies at CU Lucknow has a solid philosophy of learning by doing, where students benefit from immersive learning & advanced facilities, such as:

• State-of-the-art media studios and innovation centers that deliver exposure to actual production processes with AI-driven tools.
• Projects, internships, workshops, and seminars - all industry-oriented, simulate the environment of real newsrooms, advertising briefs, and production schedules.

A real-world learning scenario:

Suppose a student is collaborating with a veteran director through a guest lecture on a short documentary concerning a sensitive social problem. The sensitive subjects require accountability, moderation, and ethical narration & with professional mentorship at CU UP, the student gets to learn how subtle framing and judgment of the editor ensure that any misinterpretation is avoided. Such experiences are much more than just the textbooks; by the time they graduate, students have not only completes its formal education but also have a good collection of responsible, effective work.

 

A Curriculum Aligned with the Pulse of Modern Media

The media industry has passed way beyond newspapers and television. Today, it goes across social media, PR, branded content, and creative advertising formats. With this fact in mind, the AI-integrated curriculum of the School will provide:

• Good analytical, communication, and problem-solving skills are needed to achieve long-term success in media careers.
• Interpersonal skills and professional conduct training, which allows students to work in teams, lead them, and be innovative without fear.
• A balanced pedagogy based on the expectations of the industry, exploring creative opportunities, and teaching the future broadcast journalists, content creators, or media strategists to work professionally, ethically, and competently.

Career Pathways with Purpose

Graduates from the School of Media Studies are prepared for a wide spectrum of roles, including:

• Digital Marketer - skyrocketing brand activity and experience in the digital arena.
• PR Executive- creating and protecting organizational image.
• Event Manager - bringing ideas to reality in creating effective corporate and cultural experiences.
• Filmmaker, Media Planner, Content Strategist, or Animator - these are the careers where creativity meets the demand of the market and the interest of the audience.

These are only a few of the many pathways available in a dynamic and ever-expanding media landscape.

Interdisciplinary Learning that Builds Confidence and Curiosity

The School does not just focus on the development of skills. Interdisciplinary learning helps students to think critically, evaluate the effects that media has on society, and the ability to communicate effectively with diverse audiences. This creativity, strategy, and practical insight enable the graduates to be at the forefront of conversation rather than being on the trend, which is a crucial aspect in a world where platforms are constantly changing, and the forms of storytelling are constantly reinventing themselves.

Reasons to choose the School of Media Studies at CU-UP for you?

The School stands out for its combination of:

• Industry-focused curriculum to provide the skills of the future.
• Exclusive experiential opportunities with seminars, workshops, and live projects let you engage in a world that brings only one thing, which is knowledge. 
• Experienced mentors and practitioners to help students grow with a clear mindset
• Career pathways with global relevance for a better picture of the world.

If you aspire to create narratives that influence minds & want to tell stories that matter, or build a media career with real social impact, then the School of Media Studies at CU-UP offers an environment where passion transforms into professional excellence.

Visit the School of Media Studies page and take the first step toward shaping the future of media.